The Effects of Holiday Music on Retail Shoppers
October 22, 2025
The holiday season transforms retail—from the décor to the deals, and especially the sound. Holiday music isn’t just seasonal background noise; it’s a powerful marketing tool that can shape how shoppers feel, behave, and spend. When used intentionally, the right soundtrack can increase dwell time, evoke nostalgia, and even drive sales. But when used poorly, […]