Small Businesses Marketing Mistakes—Top 10
October 26, 2025
Let’s summon the ghosts of marketing mistakes past, because if you’ve ever said, “we’ll just wing it,” this is for you: “We don’t need a plan—we’ll figure it out as we go.” Ah yes, the “vibes-based” marketing strategy. Always a strong choice. Targeting everyone. Because if everyone is your customer, no one is. Except maybe […]
The Effects of Holiday Music on Retail Shoppers
October 22, 2025
The holiday season transforms retail—from the décor to the deals, and especially the sound. Holiday music isn’t just seasonal background noise; it’s a powerful marketing tool that can shape how shoppers feel, behave, and spend. When used intentionally, the right soundtrack can increase dwell time, evoke nostalgia, and even drive sales. But when used poorly, […]
Can You be an Entrepreneur in the Cannabis Industry?
October 15, 2025
Someone can absolutely be an entrepreneur in the cannabis industry, but they face a unique set of challenges that make it harder than in most other sectors. Here’s how that breaks down: Yes, if we’re talking about the spirit of entrepreneurship. Entrepreneurs are creators and problem-solvers. They see opportunity where others see risk, and they […]
Entrepreneur vs. Business Owner: The Identity Crisis of Modern Hustle Culture
October 9, 2025
Somewhere along the way, entrepreneur became the ultimate badge of honor—a status symbol in LinkedIn bios and Instagram captions. The word drips with prestige: risk-taker, visionary, disruptor, innovator. But let’s be honest—not everyone with an LLC and a DIY logo is an entrepreneur. Hustle culture blurred the line between creating something new and keeping something […]
The Problem with Modern Disruptive Marketing
October 4, 2025
Disruptive marketing used to mean shaking the table—breaking categories, breaking rules, and making the old guard sweat. It was bold, fearless, and unapologetic. It didn’t just sell something new; it made everything before it look outdated. Today? “Disruptive” has been sanitized into a buzzword for any campaign that slightly tweaks a trend or uses a […]