Who We Are

High Expectations Marketing is a strategic marketing agency providing complete marketing, communications, and advertising services for emerging and unconventional business categories. We are a team of marketing professionals with over 25 years of experience in helping businesses grow and thrive.

Combining advanced strategy with cutting-edge design, strong SEO, robust media, and comprehensive analytics we deliver world-class marketing campaigns that drive results and drive you and your business on the road to success.

Catherine Bodock, Founder & CEO

Catherine is a marketing and advertising professional with more than twenty-five years of experience working for advertising agencies and the media. Her clients include a wide range of industries, including education, entertainment, government/community services, healthcare, manufacturing, and retail. She teaches advertising and marketing courses as an adjunct instructor at local colleges. In 2019 Catherine combined her marketing and education experience and started High Expectations Marketing – a full-service marketing and advertising agency that specializes in cannabis. Catherine’s specialties are integrated marketing and communications strategy, consumer behavior, media and event planning, social media management, campaign management and evaluation, resource development, and community, public, and media relations. She believes in marketing transparency and adheres to the principles of ethical marketing.

Reach Catherine at catherine@highexpectationsmarketing.com.

David Parsons, Partner

Dave is a seasoned marketer with extensive retail knowledge. After many years in Broadcast Sales and Management David joined Simon Property Group as an AVP for Media. While there David designed many media and pop up retail programs through the Simon Property Group assets nationwide. In 2009 David started MG Malls, an international advertising and leasing company for brands in shopping malls which develops leasing programs, advertising programs and managing Pop Up store launches throughout the country. Through this experience not only had David worked with many local companies he has been involved in retail promotions and leasing with Microsoft, General Mills, American Express, Coach, Dior, and the NBA. David is also affiliated with Blue Butterfly and national short-term leasing company servicing most of the retail companies in the country, along with Savory Magazine which is a regional food magazine and BBQ event in Washington DC. 

Reach Dave at dave@highexpectationsmarketing.com.

HXM’s Strategic Partners

Lori Sandman

Lori, founder of the Sandman Law Office, PLLC, is a Central Florida business lawyer, focusing on intellectual property law. Her practice areas include trademarks, copyright, patent and trade secret law. She also has extensive experience teaching and working in business and transactional law, as well as alternative dispute resolution. In addition to being a Florida attorney, Ms. Sandman is also licensed to practice in the Commonwealth of Pennsylvania, the United States District Courts for the Eastern District of Pennsylvania and the Middle District of Florida, and the United States Court of Appeals for the Federal Circuit. Lori is also a licensed patent attorney through the United States Patent and Trademark Office (USPTO). The USPTO reviews and records all patents/patent applications and trademarks/trademark applications. In addition, she also holds certifications in Alternative Dispute Resolution (ADR) and Collaborative Law Practice (PACP). Attorney Sandman is also an adjunct professor, teaching transactional law, business law and patent law.