Frequently Asked Questions

Why should I hire a marketing agency?

The best reason to hire a marketing agency is to optimize the potential of your business. A marketing agency will work with you to determine the best strategy (scientific and creative) to simplify and solve communication issues. The agency’s primary focus is to motivate your target audience. A marketing agency will provide:

  • Proficiency with your market niche
  • Experience in executing marketing plans
  • A different perspective of your business
  • New ideas and inspiration
  • Engagement with your target audience and stakeholders
  • Greater exposure to your target audience and stakeholders
  • Money savings by hiring to your specific needs
  • Improvement of your marketing ROI

Why is a marketing plan important?

A Marketing Plan is your business’s guide to effectively reach your target audience, improve your customer base, and ultimately, increase sales. A marketing plan helps you set clear, realistic, and measurable goals for your business. It helps your business develop products and services that meet the needs of your target market.

Successful marketing engages your target audience and helps them to understand your product or service. Advertising, branding, public relations, promotions, and sales are all part of the marketing strategy and must be included in your marketing plan. Every aspect of your business depends on successful marketing. Successful marketing requires in-depth strategy and an integrated marketing and communications (IMC) plan.

Advertising: Bringing a product or service to the attention of potential and current customers. Advertising communications are paid messages to your targets to inform and educate. Advertising lets you control your message (unlike public relations).

A classic advertising strategy includes demonstrating a need or a problem to your potential customer; offering a solution to help fill that need or solve the problem; and showing how your product or service does that. Good advertising sells the benefits of a product or service, rather than simply discuss the product or service.

The primary goals of advertising are to and build awareness, recall, and recognition. Your product or service has to be known to your potential customers… ideally, to be known before you’re needed.

Advertising will help you to acquire new customers and establish your brand. HXM will help you to do that faster.

Branding: Creating a consistent image for your business, products, and services. Successful branding communicates a consistent message (and may “tell a story”) to consumers about your product or service in all of your advertising, promotions, and public relations as part of your integrated marketing and communications plan.

Public Relations: Constant activities to ensure your business’s positive public image. Your business’s reputation is built on experiences of consumers and stakeholders with your brand. Active participation in the community, effective communication (externally and internally), and quality products or services will help achieve a positive reputation and improve awareness, recall, and recognition with the community and consumers.

Promotions & Publicity: Ongoing advertising and publicity (mention in the news media). Promotion keeps the product in the minds of the customer and helps stimulate demand.  Promotions include events, activities, sponsorships, and contests that create and increase awareness of your business, product or service. Promotions differ from advertising because they are less educational in nature than traditional advertisements.

Sales: Direct, personal communication with potential and current customers to access and satisfy needs. The sales plan is organized around central goals for the business to reach its financial targets. Sales goals should be specific, measurable, and relevant to the needs of your customers.