How Cannabis Dispensaries Should Prepare for 4/20 (Without Burning Out Their Team)
January 29, 2026
4/20 Isn’t Just A Holiday—It’s A Stress Test For cannabis dispensaries, it’s the day everything gets louder: more customers, more promotions, more questions, more pressure. And while it’s tempting to treat 4/20 like a single-day sprint, the dispensaries that win treat it like a months-long strategy. Preparation—not panic—is what separates smooth, profitable 4/20s from chaotic […]