The Power of Sound and Music in Retail—Part 3: Turning Sound into Strategy—How to Use Music to Drive Measurable Retail Growth
February 20, 2026
In Part 1, we explored how music influences customer behavior and dwell time. In Part 2, we broke down how sound shapes brand identity and perception. Now in Part 3, we move from theory to execution. Because here’s the truth: Music only becomes powerful when it’s intentional. Retailers who treat sound as background noise miss […]
The Power of Sound and Music in Retail—Part 2: How to Use Audio Strategically to Drive Sales, Loyalty, and Brand Perception
February 20, 2026
In Part 1, The Power of Sound and Music in Retail, we covered why sound matters: it shapes mood, influences behavior, strengthens brand recall, and directly impacts sales. Now let’s talk about what most retailers get wrong. Music isn’t strategy just because it’s playing. Sound only works when it’s intentional. Here, we break down how […]
The Power of Sound and Music in Retail—Part 1
February 20, 2026
(Repost. Originally posted 9.30.25.) Sound is more than background noise—it’s a subtle but powerful driver of customer behavior, brand connection, and sales. From shaping moods to influencing purchasing decisions, music and audio cues can completely transform how shoppers experience a store. Here’s how sound impacts customer experience, brand identity, sales, and even subconscious behavior. Customer […]
Why Value Beats Discounts in Cannabis Marketing (and Protects Your Margins)
February 10, 2026
In cannabis retail, discounts feel inevitable. Margins are tight. Menus are public. Customers can compare prices in seconds. Regulations limit how you promote. And years of price wars have trained shoppers to expect deals on demand. But here’s the uncomfortable truth: discounting is one of the fastest ways to weaken your brand and shrink your […]
Spring Preview Promotions: How Cannabis Dispensaries Build Momentum Before 4/20
February 4, 2026
Spring doesn’t start in April—it starts with how you market in February and March. For cannabis dispensaries, early spring is a critical window. Customer routines are shifting, curiosity is high, and competition hasn’t hit peak volume yet. This makes Feb–March the perfect time to test offers, move inventory intentionally, and build momentum before 4/20 arrives. […]