High Expectations Marketing provides complete marketing, communications, and advertising services for emerging and unconventional business categories. Combining advanced strategy with cutting-edge design, strong SEO, robust media, and comprehensive analytics we deliver world-class marketing campaigns that deliver results.
Strategy, Research + Development
At HXM, our Strategy, Research & Development services ensure your business plan and integrated marketing-communications strategy work hand-in-hand to drive measurable success. We analyze how marketing efforts impact overall business goals, provide data-driven market insights, and develop adaptive strategies that keep you competitive in a changing marketplace. Whether building a new plan or refining an existing one, we help you create unified, research-backed approaches that strengthen your brand, maximize growth opportunities, and position your business for long-term success.
Branding & Design Services
Your brand’s identity is both established and elevated through strategic positioning, clear messaging, and thoughtful design that distinguish your business from the competition. HXM will ensure that every aspect of your brand—from visual elements to communications—aligns with your objectives and resonates with your target audience, fostering recognition and loyalty. Our integrated graphic design approach allows your vision to be communicated cohesively across all platforms, amplifying your marketing strategies and making your brand presence truly unforgettable.
Website Design & Maintenance
In a world where first impressions matter and digital landscapes shift rapidly, presenting your brand with clarity, creativity, and confidence is more important than ever. HXM delivers a full spectrum of design and web services, empowering businesses to build a compelling presence both online and offline. With expertise that spans visual identity, digital engagement, and strategic marketing, HXM ensures your story is not only seen but remembered.
SEO Services
In today’s digital landscape, a strong online presence and creative marketing strategies are essential for business success. From building effective websites and optimizing for search engines to employing unconventional guerilla marketing tactics, businesses have a range of powerful tools to reach, engage, and grow their audience.
Guerilla Marketing Services
In an industry where traditional advertising channels are fraught with restrictions and ever-changing regulations, cannabis brands must think beyond the ordinary to capture attention and spark real engagement. Enter guerrilla marketing—a bold, boundary-pushing approach that transforms challenges into opportunities for creative expression and authentic connection.
Social Media Services
In the fast-evolving world of marketing, brands must think creatively to capture attention and foster genuine connections with their audiences. While traditional advertising methods still hold value, the rise of digital platforms—especially social media—has revolutionized how businesses communicate, engage, and grow. Leveraging innovative strategies and the expansive reach of social platforms, companies today can build awareness, inspire loyalty, and drive conversions like never before.
Media Services
How and where you promote your brand require careful analysis and evaluation. If your brand is highly regulated, as are cannabis, pharma, and gambling, for example, the rules are stricter than for other brands. The HXM team are media pros with experience in all media. And we’re not just saying that—we’ve each worked for various media and we’re old. That means we have large, interconnected networks and know how to work in constantly changing environments.
Retail Services
In today’s fast-paced retail environment, standing out requires more than just quality products—it demands innovative strategies that truly engage and delight customers. By blending technology, personalized service, and immersive experiences, modern retailers can forge lasting connections, foster loyalty, and create a dynamic atmosphere that keeps shoppers coming back.
Public, Community + Media Relations
Public, Community, and Media Relations is important for all businesses—but it’s super important for highly regulated businesses, like cannabis. HXM will develop a COMMUNCATIONS STRATEGY for how your business will interact with the public, the community, and the media.
Event Planning
From grand product launches to intimate networking receptions, exceptional events begin with thoughtful planning and creative vision. At HXM, our event planning expertise transforms your ideas into unforgettable experiences that engage, inspire, and deliver results. We blend strategic insight with meticulous attention to detail, tailoring each event to reflect your brand’s story and connect with your audience in meaningful ways. Whether you’re looking to elevate a conference, host a community gathering, or make your mark with a cutting-edge pop-up, HXM brings your vision to life—seamlessly and memorably.