Spring doesn’t start in April—it starts with how you market in February and March.
For cannabis dispensaries, early spring is a critical window. Customer routines are shifting, curiosity is high, and competition hasn’t hit peak volume yet. This makes Feb–March the perfect time to test offers, move inventory intentionally, and build momentum before 4/20 arrives.
That’s where Spring Preview promotions come in.
These campaigns aren’t about deep discounts—they’re about discovery, engagement, and setting the tone for your biggest quarter.
Why Spring Preview Promos Work
After winter, customers are ready for something lighter, fresher, and new. Spring Preview promotions tap into that mindset while helping dispensaries:
- Drive product discovery
- Test messaging and bundles ahead of 4/20
- Clear space for upcoming drops
- Build loyalty before peak traffic
- Increase average order value without margin-killing discounts
Think of spring promos as a warm-up—not a clearance sale.
6 Spring Preview Promotions to Run Before 4/20
- Spring Forward Sampler
Curated samplers featuring fresh strains, pre-roll flights, or mixed-format bundles encourage customers to explore something new—perfect for early-season discovery.
- New Season, New Strains
Spotlight new genetics, limited drops, or first-to-shelf brands to build hype and position your dispensary as ahead of the curve.
- Refresh Your Routine
Wellness-forward campaigns focused on low-dose, functional, or daytime-friendly products align perfectly with spring habit resets.
- Spring Cleaning Sale
Strategic clearance of slower-moving SKUs—bundled or tiered—creates space and cash flow ahead of 4/20 inventory.
- Spring Break Buds
Fun, seasonal promotions highlighting pre-rolls, gummies, and easy-to-share formats keep energy light and traffic moving.
- March Momentum Weekend
A loyalty-focused activation—like bonus points or spend-and-save offers—builds engagement and sets the stage for April success.
Spring Is About Preparation, Not Panic
The dispensaries that win 4/20 don’t wait for April to get serious.
They use February and March to test what works, build customer excitement, and strengthen their systems—so when volume spikes, execution stays smooth.
Spring Preview promotions aren’t just seasonal—they’re strategic.
Start early, stay intentional, and let momentum do the heavy lifting.
Reach out today to learn how High Expectations Marketing can help with your Spring Preview Promos.
-Cat
📧 Catherine@highexpectationsmarketing.com
📞 215.280.4856