The Power of Sound and Music in Retail—Part 3: Turning Sound into Strategy—How to Use Music to Drive Measurable Retail Growth
February 20, 2026
In Part 1, we explored how music influences customer behavior and dwell time. In Part 2, we broke down how sound shapes brand identity and perception. Now in Part 3, we move from theory to execution. Because here’s the truth: Music only becomes powerful when it’s intentional. Retailers who treat sound as background noise miss […]
The Power of Sound and Music in Retail—Part 2: How to Use Audio Strategically to Drive Sales, Loyalty, and Brand Perception
February 20, 2026
In Part 1, The Power of Sound and Music in Retail, we covered why sound matters: it shapes mood, influences behavior, strengthens brand recall, and directly impacts sales. Now let’s talk about what most retailers get wrong. Music isn’t strategy just because it’s playing. Sound only works when it’s intentional. Here, we break down how […]
The Power of Sound and Music in Retail—Part 1
February 20, 2026
(Repost. Originally posted 9.30.25.) Sound is more than background noise—it’s a subtle but powerful driver of customer behavior, brand connection, and sales. From shaping moods to influencing purchasing decisions, music and audio cues can completely transform how shoppers experience a store. Here’s how sound impacts customer experience, brand identity, sales, and even subconscious behavior. Customer […]
Why Value Beats Discounts in Cannabis Marketing (and Protects Your Margins)
February 10, 2026
In cannabis retail, discounts feel inevitable. Margins are tight. Menus are public. Customers can compare prices in seconds. Regulations limit how you promote. And years of price wars have trained shoppers to expect deals on demand. But here’s the uncomfortable truth: discounting is one of the fastest ways to weaken your brand and shrink your […]
Spring Preview Promotions: How Cannabis Dispensaries Build Momentum Before 4/20
February 4, 2026
Spring doesn’t start in April—it starts with how you market in February and March. For cannabis dispensaries, early spring is a critical window. Customer routines are shifting, curiosity is high, and competition hasn’t hit peak volume yet. This makes Feb–March the perfect time to test offers, move inventory intentionally, and build momentum before 4/20 arrives. […]
How Cannabis Dispensaries Should Prepare for 4/20 (Without Burning Out Their Team)
January 29, 2026
4/20 Isn’t Just A Holiday—It’s A Stress Test For cannabis dispensaries, it’s the day everything gets louder: more customers, more promotions, more questions, more pressure. And while it’s tempting to treat 4/20 like a single-day sprint, the dispensaries that win treat it like a months-long strategy. Preparation—not panic—is what separates smooth, profitable 4/20s from chaotic […]
Why Q1 Is the Most Important Quarter for Cannabis Marketing Strategy
December 8, 2025
January hits the cannabis industry like a reset button with a caffeine rush. The holiday chaos is over, the last-minute gift buyers have disappeared, and your team finally remembers what silence sounds like. But here’s what most cannabis brands overlook: Q1 isn’t the slow season—it’s the strategic season. The moves you make from January to […]
Holiday Marketing in the Cannabis Industry: Your Guide to Winning the Season
November 21, 2025
The holidays hit the cannabis industry like a snowstorm with a sense of humor: sudden, overwhelming, and somehow expected every single year. While other retailers are battling over BOGO sweaters, dispensaries face their own unique December chaos—traffic spikes, compliance landmines, last-minute shoppers, and customers who swear you must have a “holiday deal on edibles” even […]
Green Friday: The High-Stakes Hustle of Cannabis Marketing
November 11, 2025
Forget Black Friday—in the cannabis world, it’s Green Friday. That sacred day when dispensaries go from “chill and vibey” to “retail warzone” in about 12 hours. It’s a day fueled by caffeine, chaos, and the faint hope that this year, your marketing plan might actually go smoothly. (Spoiler: it won’t. But that’s part of the […]
Shit. You Didn’t Plan for Green Friday—and there’s No Budget.
November 11, 2025
We’ve all been there. One day it’s October, and the next you’re knee-deep in “early access” emails and influencer collabs wondering… how did everyone get so prepared? DON’T PANIC. If you’re in the cannabis industry (or just running lean this year), don’t panic. You don’t need a six-figure ad budget or a 12-step campaign plan […]