Millennials: Shaping the Future in an Era of Change
July 7, 2025
The Millennial generation, born between 1981 and 1996, has emerged as one of the most analyzed and discussed groups in recent history. Growing up during a period of rapid technological innovation, global connectivity, and shifting societal norms, Millennials have become synonymous with adaptability and progressive thinking. Their contributions to culture, technology, and the economy have […]
The Baby Boom: Understanding the Influences, Characteristics, and Legacy of a Generation
July 7, 2025
The Baby Boom generation encompasses individuals born between 1946 and 1964. This cohort emerged in the wake of World War II, during a period of significant societal transformation and economic prosperity, when birth rates surged dramatically across many countries. The generation’s unique experiences, shaped by historical milestones, cultural shifts, and economic trends, have left an […]
Understanding Media Consumption by Generation: The Key to Audience Engagement
July 7, 2025
In today’s digital age, media are personalized, on-demand, and immersive; and consumption habits vary significantly across generations. Each generation has its unique preferences and behaviors when it comes to consuming media. Let’s explore how media consumption differs among Baby Boomers, Generation X, Millennials, and Generation Z. As shown, media consumption habits vary across generations, influenced […]
Understanding Market Share and Strategies for Improvement: The Key to Competitive Positioning and Business Growth
June 19, 2025
Market share is an essential metric for any business, helping to evaluate its competitive position and track growth within a specific industry. By understanding and calculating market share, businesses can identify opportunities to outperform competitors and establish themselves as leaders in their respective markets. What Is Market Share? Market share represents the percentage of an […]
Now Hiring!
July 12, 2021
We are seeking a part-time, remote executive assistant to work with the executives of both a progressive consulting agency and an accredited career school. The candidate will be expected to perform a variety of tasks, including the management of the executives’ schedules and communications, writing and editing communications, industry research, preparing content, and social media […]
Now What? Win.
April 21, 2020
April 21, 2020 (by Dave Parsons) As a small business owner, I have to think; What do we do now? The pandemic will end and the economy will begin to recover. We will again do what we should be doing, running our businesses. The shutdown and upcoming restart is a new challenge none of us […]
Cannabis and Coronavirus
April 16, 2020
April 16, 2020 How will the pandemic affect your business? It depends… Not a great answer, but it’s the correct answer. The effect depends on our adaptations to changes caused by the coronavirus (COVID-19) pandemic. The law of cause and effect states that every effect has a specific and predictable cause. And every cause or […]
Tips to Survive and Thrive During a Crisis
March 30, 2020
Most business owners have read the survival tips for managing during tough economic times. Those tips can work in a recession. And for some businesses, an economic downturn can be a time of growth. But this time is different. We’re in both economic and health crises. So, what steps should you take for your cannabis […]
COVID-19 is a pandemic. Cannabis is an emerging industry. How do you protect your cannabis business?
March 26, 2020
Coronavirus and Cannabis: Assessing the Current Challenges and Long-Term Impacts for the Industry (https://www.cannabisbusinesstimes.com/article/coronavirus-and-cannabis-current-challenges-long-term-impacts) This is an interview with a mergers and acquisitions attorney. CBT asks about how to protect businesses during this uncertain time, the potential long-lasting impacts of this outbreak on the cannabis industry, and how should businesses be preparing for these long-term […]
FDA Claims CBD Is Evil, While WHO And NIDA Said It’s All Good
December 5, 2019
“…it appears that the FDA is more interested these days in issuing scare tactics than it is in regulating cannabis products.” Check out this article from Forbes, December 4, 2019. https://www.forbes.com/sites/mikeadams/2019/12/04/fda-claims-cbd-is-evil-while-who-and-nida-says-its-all-good/#530775b9382f At HXM, we believe in the therapeutic benefits of CBD and MMJ. We hope the FDA seriously considers regulation of CBD as medicine. More […]