How to Avoid Digital Marketing Scams –Including Fake Marketing Courses & Social Media Training Programs
November 8, 2025
The digital world has made it easier than ever to grow a business—but it’s also made it easier than ever to get scammed. Whether it’s a shady “full-service agency,” a fake SEO expert, or a social media “coach” selling a $2,000 course promising overnight clients, the scams are everywhere—and they’re getting more sophisticated. Most businesses […]
Thanksgiving in Cannabis Marketing: Grateful, Chaotic, and Full of Pie
November 5, 2025
Thanksgiving isn’t just about turkey, pie, and awkward family debates. For cannabis marketers, it’s a holiday season wrapped in creativity, compliance, and chaos—with a side of caffeine. Whether you’re running campaigns, creating content, or just trying to survive inbox overload, there’s plenty to be grateful for… and plenty to laugh about. Grateful (and Slightly […]
Small Businesses Marketing Mistakes—Top 10
October 26, 2025
Let’s summon the ghosts of marketing mistakes past, because if you’ve ever said, “we’ll just wing it,” this is for you: “We don’t need a plan—we’ll figure it out as we go.” Ah yes, the “vibes-based” marketing strategy. Always a strong choice. Targeting everyone. Because if everyone is your customer, no one is. Except maybe […]
The Effects of Holiday Music on Retail Shoppers
October 22, 2025
The holiday season transforms retail—from the décor to the deals, and especially the sound. Holiday music isn’t just seasonal background noise; it’s a powerful marketing tool that can shape how shoppers feel, behave, and spend. When used intentionally, the right soundtrack can increase dwell time, evoke nostalgia, and even drive sales. But when used poorly, […]
Can You be an Entrepreneur in the Cannabis Industry?
October 15, 2025
Someone can absolutely be an entrepreneur in the cannabis industry, but they face a unique set of challenges that make it harder than in most other sectors. Here’s how that breaks down: Yes, if we’re talking about the spirit of entrepreneurship. Entrepreneurs are creators and problem-solvers. They see opportunity where others see risk, and they […]
Entrepreneur vs. Business Owner: The Identity Crisis of Modern Hustle Culture
October 9, 2025
Somewhere along the way, entrepreneur became the ultimate badge of honor—a status symbol in LinkedIn bios and Instagram captions. The word drips with prestige: risk-taker, visionary, disruptor, innovator. But let’s be honest—not everyone with an LLC and a DIY logo is an entrepreneur. Hustle culture blurred the line between creating something new and keeping something […]
The Problem with Modern Disruptive Marketing
October 4, 2025
Disruptive marketing used to mean shaking the table—breaking categories, breaking rules, and making the old guard sweat. It was bold, fearless, and unapologetic. It didn’t just sell something new; it made everything before it look outdated. Today? “Disruptive” has been sanitized into a buzzword for any campaign that slightly tweaks a trend or uses a […]
The Power of Sound and Music in Retail
September 30, 2025
Sound is more than background noise—it’s a subtle but powerful driver of customer behavior, brand connection, and sales. From shaping moods to influencing purchasing decisions, music and audio cues can completely transform how shoppers experience a store. Here’s how sound impacts customer experience, brand identity, sales, and even subconscious behavior. Customer Experience & Behavior Music […]
The Importance of Customer Experience: More Than Just Good Service
September 22, 2025
In today’s competitive market, customer experience (CX) has become one of the most powerful drivers of business success. With endless choices and the influence of online reviews, customers now define a brand’s reputation. The companies that thrive aren’t just selling products or services—they’re selling experiences. When done right, CX creates value for both customers and […]
The Problem with Modern Guerrilla Marketing
August 15, 2025
Guerrilla marketing used to mean risk, chaos, and the kind of creativity that stopped you in your tracks. It was bold, unexpected, and disruptive—a middle finger to the safe, scripted world of traditional advertising. Today? The term has been stretched so thin it’s almost meaningless. “Unexpected” became “mildly quirky” and “rebellious” turned into “approved by […]