The Power of Sound and Music in Retail
September 30, 2025
Sound is more than background noise—it’s a subtle but powerful driver of customer behavior, brand connection, and sales. From shaping moods to influencing purchasing decisions, music and audio cues can completely transform how shoppers experience a store. Here’s how sound impacts customer experience, brand identity, sales, and even subconscious behavior. Customer Experience & Behavior Music […]
The Importance of Customer Experience: More Than Just Good Service
September 22, 2025
In today’s competitive market, customer experience (CX) has become one of the most powerful drivers of business success. With endless choices and the influence of online reviews, customers now define a brand’s reputation. The companies that thrive aren’t just selling products or services—they’re selling experiences. When done right, CX creates value for both customers and […]
The Problem with Modern Guerrilla Marketing
August 15, 2025
Guerrilla marketing used to mean risk, chaos, and the kind of creativity that stopped you in your tracks. It was bold, unexpected, and disruptive—a middle finger to the safe, scripted world of traditional advertising. Today? The term has been stretched so thin it’s almost meaningless. “Unexpected” became “mildly quirky” and “rebellious” turned into “approved by […]
The Rise of Generation Z: Shaping the Future
July 8, 2025
Generation Z, born between 1997 and 2012, is a generation growing up in a world shaped by rapid technological evolution, social upheaval, and global interconnectivity. As digital natives and pioneers of new cultural paradigms, they stand poised to redefine the future. Historical Context and Origins Generation Z emerged at the turn of the millennium, during […]
Generation X: Navigating Change and Defining Independence
July 7, 2025
Generation X, often referred to as the “MTV Generation” or “Latchkey Kids,” encompasses individuals born between 1965 and 1980. This generation grew up during a time of shifting societal norms, economic uncertainties, and rapid technological advancements. Known for their resourcefulness and independence, Generation X has left an enduring imprint on culture, business, and societal values. […]
Millennials: Shaping the Future in an Era of Change
July 7, 2025
The Millennial generation, born between 1981 and 1996, has emerged as one of the most analyzed and discussed groups in recent history. Growing up during a period of rapid technological innovation, global connectivity, and shifting societal norms, Millennials have become synonymous with adaptability and progressive thinking. Their contributions to culture, technology, and the economy have […]
The Baby Boom: Understanding the Influences, Characteristics, and Legacy of a Generation
July 7, 2025
The Baby Boom generation encompasses individuals born between 1946 and 1964. This cohort emerged in the wake of World War II, during a period of significant societal transformation and economic prosperity, when birth rates surged dramatically across many countries. The generation’s unique experiences, shaped by historical milestones, cultural shifts, and economic trends, have left an […]
Understanding Media Consumption by Generation: The Key to Audience Engagement
July 7, 2025
In today’s digital age, media are personalized, on-demand, and immersive; and consumption habits vary significantly across generations. Each generation has its unique preferences and behaviors when it comes to consuming media. Let’s explore how media consumption differs among Baby Boomers, Generation X, Millennials, and Generation Z. As shown, media consumption habits vary across generations, influenced […]
Understanding Market Share and Strategies for Improvement: The Key to Competitive Positioning and Business Growth
June 19, 2025
Market share is an essential metric for any business, helping to evaluate its competitive position and track growth within a specific industry. By understanding and calculating market share, businesses can identify opportunities to outperform competitors and establish themselves as leaders in their respective markets. What Is Market Share? Market share represents the percentage of an […]
Now Hiring!
July 12, 2021
We are seeking a part-time, remote executive assistant to work with the executives of both a progressive consulting agency and an accredited career school. The candidate will be expected to perform a variety of tasks, including the management of the executives’ schedules and communications, writing and editing communications, industry research, preparing content, and social media […]