Branded Radio: Elevate Your Customers’ Experience
MG Audio, in partnership with HXM, has created THE CANNABIS RADIO NETWORK—an audio channel for your business that becomes YOUR branded channel. Your Cannabis Radio channel is music targeted to your consumer, cannabis vignettes (facts, stories, or trivia), micro education, and advertising content.
Why in-Store Audio is Important
- Audio enhances brand identity. Signature sounds, jingles, or voiceovers are helping customers instantly recognize and emotionally connect with your brand.
- Audio messages reach the brain more quickly than visuals and stay in our memory longer.
- Sound bypasses logic and taps directly into the emotional center of the brain, which is often called the “Theatre of the Mind.”
- We stay subconsciously attuned to audio cues, much like breathing; it is automatic and constant.
- Sound influences perception, emotions, and ultimately our behavior.
What You Get with The Cannabis Radio Network
- Custom-Branded Audio Channel: Create your own in-store station with curated music and playlists that fit your brand and appeals to your customers.
- Cannabis Vignettes & Micro-Education: Share brief, engaging cannabis facts and info to keep shoppers informed and entertained.
- Advertising that Works: Feature vendor ads in your store and generate revenue (or trade). All content pre-approved by you.
- Simple Integration & Licensing: All music licensing is covered in your fee, and your station receives free initial branding.
- Seamless Management: HXM handles advertising and ensures only approved clients and products appear on your station.
- Professional equipment and support.
- Improved customer engagement and dwell time.
Experience the next evolution of retail engagement—make your store memorable and maximize customer interaction with the Cannabis Radio Network Powered by MG Audio.
Want to learn more? Email Catherine at catherine@highexpectationsmarketing.com.