We’ve all been there. One day it’s October, and the next you’re knee-deep in “early access” emails and influencer collabs wondering… how did everyone get so prepared? DON’T PANIC.
If you’re in the cannabis industry (or just running lean this year), don’t panic. You don’t need a six-figure ad budget or a 12-step campaign plan to make an impact this season. Here’s how to pull together something smart, fast, and actually doable.
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Use What You’ve Got
Skip the overthinking. Look at what’s already working—your best-selling product, most-engaged post, or loyal customers. Build your promo around that. Simple works.
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Pick One Goal
You don’t have time to do everything. Do you want sales? Email sign-ups? Foot traffic? Pick one and focus your energy there. Everything else is noise.
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Go Organic (Literally and Digitally)
If paid ads are off the table, lean into organic content:
- Post daily “giftable” or “holiday chill” ideas
- Share real customer reviews
- Partner with another local brand for cross-promo
- Run a “low effort” giveaway—even a $25 store credit gets engagement
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Lean Into Honesty
Being real is marketing gold. A post like “We didn’t plan early, but we’re making it work” is human—and people respond to that. The cannabis audience, especially, appreciates authenticity over polish.
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Extend the Season
Missed Green Friday? No worries. Do a “Small Biz Saturday,” “Cyber Monday Chill,” or “Local Love Week.” The whole month is fair game if your offer feels genuine.
You’re not behind. You’re adaptable.
And in cannabis marketing, that’s practically a superpower.
Tip: After the chaos fades, flip the script with a “Grateful for Green” follow-up campaign. Show love to your customers, your community, and your crew. It’s authentic, brand-safe, and refreshingly human after all that promo noise.