Let’s summon the ghosts of marketing mistakes past, because if you’ve ever said, “we’ll just wing it,” this is for you:
“We don’t need a plan—we’ll figure it out as we go.”
Ah yes, the “vibes-based” marketing strategy. Always a strong choice.
Targeting everyone.
Because if everyone is your customer, no one is. Except maybe your mom, again.
Posting whenever inspiration strikes.
Which is when… about every other full moon?
Copying competitors.
Because what works for billion-dollar brands totally works for your small business, right?
Talking only about yourself.
Customers love when brands act like main characters. So relatable.
Boosting random posts instead of informational ads.
“Boost Post”—the slot machine of modern marketing.
Ignoring analytics.
Who needs data when you have vibes and hope?
Using the same content everywhere.
Instagram, LinkedIn, email—one-size-fits-all! Like a marketing mullet.
Expecting results overnight.
Because that one reel should’ve gone viral by now.
Underestimating consistency.
Posting once, disappearing for 3 months, then saying “the algorithm hates me.” Sigh.
We’ve all been guilty. The trick is to learn, adapt, and stop feeding your budget to the Algorithm Vampire.
